Jumat, 21 Maret 2014

[B555.Ebook] Ebook Free Economics of Electric Utility Power Generation (Oxford Engineering Science Series), by W.D. Marsh

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Economics of Electric Utility Power Generation (Oxford Engineering Science Series), by W.D. Marsh

  • Sales Rank: #3713563 in Books
  • Published on: 1980-09-18
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x .86" w x 6.25" l,
  • Binding: Hardcover
  • 206 pages

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Kamis, 20 Maret 2014

[G528.Ebook] Download Experiments with Mixtures: Designs, Models, and the Analysis of Mixture Data (Wiley Series in Probability and Statistics), by John A. Corn

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Experiments with Mixtures: Designs, Models, and the Analysis of Mixture Data (Wiley Series in Probability and Statistics), by John A. Corn

This guide shows how to design and set up mixture experiments, then analyze the data and draw inferences from the results. Virtually every technique that has appeared in the literature of mixtures can be found here and, for each method, computing formulas are provided with completely worked examples. Coverage begins with Scheffe lattice designs, introducing the use of independent variables and ends with the most current methods. Almost all of the numerical examples are taken from real experiments. It should serve as a supplementary text for courses on experimental design and statistical methods as well as a ready reference to important techniques for research workers in such fields as engineering, the physical sciences, agriculture and medicine.

  • Sales Rank: #3800154 in Books
  • Published on: 1990-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.41" h x 1.17" w x 6.34" l, 1.94 pounds
  • Binding: Hardcover
  • 656 pages

Review
“…an excellent book...lively and authoritative…very readable” (Statistical Methods in Medical Research, No.13, 2004)

"Presents response surface methods for analyzing data from mixture experiments." (SciTech Book News, Vol. 26, No. 2, June 2002)

"No one should work with mixtures experiments of any complexity without a copy of this book." (Technometrics, Vol. 44, No. 3, August 2002)

"...a significant improvement since the first edition, and includes the work since the second edition...well-written, and the author makes every possible effort to provide a better understanding and appreciation of the techniques employed in experiments with mixtures." (Mathematical Reviews, 2003a)

"...contains interesting new materials on designs and software and incorporates novel results that were derived in the 10 intervening years since the second edition..." (Journal of the American Statistical Association, March 2003)

"...an authoritative and comprehensive text on the design and statistical analysis of mixture experiments...substantially revised...the book should be a part of a research library." (Journal of Mathematical Psychology, Vol. 47, 2003)

From the Publisher
This guide shows how to design and set up mixture experiments, then analyze the data and draw inferences from the results. Virtually every technique that has appeared in the literature of mixtures can be found here and, for each method, computing formulas are provided with completely worked examples. Coverage begins with Scheffe lattice designs, introducing the use of independent variables and ends with the most current methods. Almost all of the numerical examples are taken from real experiments. It should serve as a supplementary text for courses on experimental design and statistical methods as well as a ready reference to important techniques for research workers in such fields as engineering, the physical sciences, agriculture and medicine.

From the Back Cover
The most comprehensive, single-volume guide to conducting experiments with mixtures

"If one is involved, or heavily interested, in experiments on mixtures of ingredients, one must obtain this book. It is, as was the first edition, the definitive work."
–Short Book Reviews (Publication of the International Statistical Institute)

"The text contains many examples with worked solutions and with its extensive coverage of the subject matter will prove invaluable to those in the industrial and educational sectors whose work involves the design and analysis of mixture experiments."
–Journal of the Royal Statistical Society

"The author has done a great job in presenting the vital information on experiments with mixtures in a lucid and readable style. . . . A very informative, interesting, and useful book on an important statistical topic."
–Zentralblatt fur Mathematik und Ihre Grenzgebiete

Experiments with Mixtures shows researchers and students how to design and set up mixture experiments, then analyze the data and draw inferences from the results. Virtually every technique that has appeared in the literature of mixtures can be found here, and computing formulas for each method are provided with completely worked examples. Almost all of the numerical examples are taken from real experiments. Coverage begins with Scheffe lattice designs, introducing the use of independent variables, and ends with the most current methods. New material includes:

  • Multiple response cases
  • Residuals and least-squares estimates
  • Categories of components: Mixtures of mixtures
  • Fixed as well as variable values for the major component proportions
  • Leverage and the Hat Matrix
  • Fitting a slack-variable model
  • Estimating components of variances in a mixed model using ANOVA table entries
  • Clarification of blocking mates and choice of mates
  • Optimizing several responses simultaneously
  • Biplots for multiple responses

Most helpful customer reviews

35 of 35 people found the following review helpful.
expert coverage of the design and analysis of mixture experiments
By Michael R. Chernick
The topic of this book is the design and analysis of experiments with mixtures of ingredients. This can be applicable to soft drink manufacturers, pharmaceutical development and many other problems in industry where different chemical combinations are used to produce the best products for a given purpose.

In statistics we commonly refer to mixtures of distributions that are used to model multimodal data. So statistician use to this terminology might think that is what the term mixture means here but it is not! Mixture strictly refers to the products under study being mixtures of chemical ingredients.

John Cornell is a professor of statistics who is acknowledged as one of the leading experts on mixture experiments. This book is his latest work and provides a clear description of the problem and its solutions. Anyone who works on experimenting with mixtures should have this book for a reference.

1 of 1 people found the following review helpful.
Anyone who reads this must be a kindred spirit
By R. F. Peterson
I'm a chemist. An old chemist. A very old chemist. One that has been doing mixture experiments since the mid-80's. Who apparently loaned out his Cornell never to see it again. I know of no other mixtures text book that handles the somewhat complex subject with this level of detail and clarity. Of course these days any number of software publishers offer mixture capability (I happen to use Minitab) which may make a text like this a bit less necessary. I bought this for two reasons - to refresh my fading memory on the matrix algebra details and to fill the empty spot in my book cabinet. I was pleased to be able to find this for fear it was out of print.

0 of 0 people found the following review helpful.
Five Stars
By L. Y. Ki
You can't miss this book if you are specialized in mixture design modelling.

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Senin, 17 Maret 2014

[M429.Ebook] Fee Download Salt Sugar Fat: How the Food Giants Hooked Us, by Michael Moss

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Salt Sugar Fat: How the Food Giants Hooked Us, by Michael Moss

From a Pulitzer Prize-winning investigative reporter at The New York Times comes the troubling story of the rise of the processed food industry -- and how it used salt, sugar, and fat to addict us. 

Salt Sugar Fat is a journey into the highly secretive world of the processed food giants, and the story of how they have deployed these three essential ingredients, over the past five decades, to dominate the North American diet. This is an eye-opening book that demonstrates how the makers of these foods have chosen, time and again, to double down on their efforts to increase consumption and profits, gambling that consumers and regulators would never figure them out. With meticulous original reporting, access to confidential files and memos, and numerous sources from deep inside the industry, it shows how these companies have pushed ahead, despite their own misgivings (never aired publicly). Salt Sugar Fat is the story of how we got here, and it will hold the food giants accountable for the social costs that keep climbing even as some of the industry's own say, "Enough already."

  • Sales Rank: #2172698 in Books
  • Published on: 2013-02-26
  • Released on: 2013-02-26
  • Format: International Edition
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 1.18" w x 6.57" l,
  • Binding: Hardcover
  • 480 pages

Amazon.com Review
Q&A with Michael Moss

Q. How did you land on salt, sugar, and fat as your way to write about the industry? Why these three ingredients?

A. I’d been investigating a surge in deadly outbreaks of E. coli in meat when an industry source, a microbiologist, suggested that if I wanted to see an even bigger public health hazard, I should look at what food companies were intentionally adding to their products, starting with salt. And sure enough, when I looked at this--by gaining access to high level industry officials and a trove of sensitive, internal records--a window opened on how aggressive the industry was wielding not only salt, but sugar and fat, too. These are the pillars of processed foods, the three ingredients without which there would be no processed foods. Salt, sugar and fat drive consumption by adding flavor and allure. But surprisingly, they also mask bitter flavors that develop in the manufacturing process. They enable these foods to sit in warehouses or on the grocery shelf for months. And, most critically to the industry's financial success, they are very inexpensive.

Q. So, how big is the processed food industry, exactly? What kind of scale are we talking about here?

A. Huge. Grocery sales now top $1 trillion a year in the U.S., with more than 300 manufacturers employing 1.4 million workers, or 12 percent of all American manufacturing jobs. Global sales exceed $3 trillion. But the figure I find most revealing is 60,000: That’s the number of different products found on the shelves of our largest supermarkets.

Q. How did this get so big?

A. The food processing industry is more than a century old--if you count the invention of breakfast cereals--so it’s been steady growth. But things really took off in the 1950s with the promotion of convenience foods whose design and marketing was aimed at the increasing numbers of families with both parents working outside the home. The industry's expansion, since then, has been entirely unrestrained. While food safety is heavily regulated, the government has been industry's best friend and partner in encouraging Americans to become more dependent on processed foods.

Q. What three things should a health-conscious supermarket shopper keep in mind?

A. The most alluring products--those with the highest amounts of salt, sugar and fat--are strategically placed at eye-level on the grocery shelf. You typically have to stoop down to find, say, plain oatmeal. (Healthier products are generally up high or down low.) Companies also play the better-nutrition card by plastering their packaging with terms like "all natural," "contains whole grains," “contains real fruit juice,” and "lean," which belie the true contents of the products. Reading labels is not easy. Only since the 1990s have the manufacturers even been required to reveal the true salt, sugar, fat and caloric loads of their products, which are itemized in a box called the "nutrient facts." But one game that many companies still play is to divide these numbers in half, or even thirds, by reporting this critical information per serving--which are typically tiny portions. In particular, they do this for cookies and chips, knowing that most people can't resist eating the entire three-serving bag. Check it out sometime. See how many “servings” that little bag of chips contains.

From Booklist
The U.S. has the highest rate of obesity in the world, much of it due to the abundance of cheap, calorie-rich, processed food. Food companies manipulate our biological desires to scientifically engineer foods that induce cravings to overeat, using terms like mouth feel for fats and bliss point for sugars to tinker with formulations that will trigger the optimum food high. Coke even refers to their best customers as heavy users. Moss portrays how the industry discovered the allure of added sugar in the 1900s, and has been jacking up the levels ever since, without regard for consumer health, in everything from soda to breakfast cereals to instant pudding, in a race for market share. The food industry is not about to change, but this book is a wake-up call to the issues and tactics at play and to the fact that we are not helpless in facing them down. Moss is an investigative reporter with the New York Times; he won a Pulitzer Prize in 2010 for his investigation of the dangers of contaminated meat. --David Siegfried

Review
#1 New York Times Bestseller
 
“Moss [is] a dogged investigative reporter who neither scolds nor proselytizes. . . . Salt Sugar Fat continues Moss’s hot streak of ace reportage. . . . Salt Sugar Fat is a remarkable accomplishment.”
— New York Times
 
“An exactingly researched, deeply reported work of advocacy journalism.”
— Boston Globe
 
“You will never look at a bag of Cheetos in quite the same way. . . . Moss [is] a graceful writer and a bulldog of a reporter. . .”
— Seattle Times
 
“Moss makes the digestion of hard facts easier with a keen sense of the telling anecdote and detail. . . . The book is leavened with colour and humour. . . . The science and history can be fun; the message is anything but. . . . Salt Sugar Fat is a vital document for anyone whose ignorance in the area is proportionate to his waistline.”
— Newsday
 
“Vital reading for the discerning food consumer.”
— Wall Street Journal
 
“[An] eye-popping exposé. . . . [and] an absorbing insiders’ view of the food industry. . . . Moss’s vivid reportage remains alive to the pleasures of junk – ‘the heated fat swims over the tongue to send signals of joy to the brain’ – while shrewdly analyzing the manipulative profiteering behind them. The result is a mouth-watering, gut-wrenching look at the food we hate to love.”
— Publishers Weekly
 
“Revelatory. . . . A shocking, galvanizing manifesto against the corporations manipulating nutrition to fatten their bottom line – one of the most important books of the year.”
— Kirkus Reviews (starred review)
 
“[A] rich narrative. . . . The book’s insider access . . . is likely to keep readers (especially parents) hungry for more nuggets from inside the belly of the beast.”
— Chicago Tribune

Most helpful customer reviews

35 of 37 people found the following review helpful.
We were duped. I highly recommend this book.
By I'm Erika -- Trust Me.
This book is jam packed with real life conspiracies and facts about the biggest market manipulators in history. I have really enjoyed reading this book as the author is eloquent and keeps heaps of information light and quick to read. It doesn't bog you down while reading and it was a real page turner for me.

I have become concerned with my health over the past 5 years, since I got married, and my overall diet went from lentils and brown rice day in, day out, to cardboard boxes, plastic packaging, fast food, restaurants, take out, microwaves, lunch meats, cheese galore, cookies, candy bars, etc. etc. After being in and out of over 7 different specialists' offices and surgical suites in the years since this S.A.D. under-haul with various severe ailments from gastrointestinal to gynecological, I have began taking back control of my health. This book has been somewhat of a nail in the coffin in those regards.

Basically, I learned to stop feeding myself lies. After reading this book, I can see blatant lies and misleading claims all throughout the grocery store. Meaning advertising on signs and boxes - all bright and colorful to lure you and your children with willynilly health claims based on a minute shred of evidence from a biased Nabisco or General Mills 'investigation.' etc. "Contains real fruit juice" means nothing. "100% natural" is meaningless and any person can put that on ANY product whether it's true or not. Stop giving your kids Capri Sun and sweetened 'fruit juices.' You owe it to them to educate yourself so they have a shot at a long and healthy life without being shot in the foot by their parents during their formative years. Really. Take some responsibility. Don't even get me started on Lunchables! One of the downfalls of our modern day society. "It's like I'm sending my kid to school with a present so he knows I love him! Tee Hee!" Yeah, well enjoy your child having plaque in his arteries by age ten. I digress.

Keep this in mind the next time you go shopping: Lead paint tastes sweet, but that doesn't mean you should eat it!!

I bet a lot of people would be surprised to know that Betty Crocker is a figment of an ad execs imagination. Not real, not in the least. Don't fall for her lies about Crisco and making life easier by NOT cooking dinner and having more TV time in the evenings. This is how we went off the rails, and the U.S. government was a huge promoter of that. Nearly everyone knows the U.S. is in cahoots with the sugar industry, the beef industry, the dairy industry, and so on and so forth. Essentially, anything that is bad or unnecessary for us is shoved in our faces by the DOA (Eat more beef and cheese!), by the huge conglomerates themselves, and, as another surprising example, by Philip Morris; a tobacco company who actually owns several of the biggest "food" production companies around.

Quick - what's the overall biggest contributor of saturated fat in the American diet? Cheese! And then Beef! Whoo hoo! Oh, er...wait....heart disease is our nation's #1 killer.... and the government wants us to eat more.. cheese? Oy.

Anyway - Great book. I highly recommend to anyone without a clue. It might clear some things up. I apologize for being snarky. It's just that.. you know. Insurance rates. Crowded hospitals. Less room in your airplane seat when sitting next to someone due to size. Others' actions impact everyone else and no one considers their fellow-person anymore. Sigh.

6 of 6 people found the following review helpful.
Profits before good weal - that's the "free" market way!
By Naples 4 Kids
I haven't' finished reading this book, but so far I can tell you that it takes a respectful look at corporate food industries and their quarterly profit objectives. Food scientists spend their days finding just the right balance of ingredients that will make products irresistible to the consumer. You can bet that you can't eat just one! The title tells you which 3 main ingredients are used to do that. What you end up with is shelf stable, heavily processed foods that hit that pleasure bull's eye.

Processed foods are not nutritious, so they are often vitamin fortified. Why not get your vitamins, fiber and essential minerals from plants and legumes? If you need encouragement with trying to stay away from the easy, go to food stuffs - I recommend you read this book to become aware of just how engineered these products are. It will help you make informed choices when you buy food to serve your family.

14 of 15 people found the following review helpful.
Fascinating read
By Robin Goes
I heard about this on America's Test Kitchen. I found it fascinating. There are things I already knew about the trickiness of the food industry but this went further. For example, I knew if you buy something "low fat" then there's probably more sugar. I found he used a lot of details but not long dragged out scientific talk. There are a lot of notes and the bibliography is huge. The last 20% on my Kindle were acknowledgements, end notes, bibliography, etc to prove his research, which I appreciated. He doesn't offer a solution and I felt frustrated because there's not much we can do to fight back. I felt like trying to stop these giants is hopeless and shame on these companies for doing this to people. However, knowledge is power, we have a choice, and we are basically telling the industry what we want through our purchases. Will it make me stop buying all processed foods? No, but I do look at the labels beyond just the calories and fat content. I am now looking for where sugar is in the list of ingredients. One change I made after the book was in regards to a seasoning I use frequently. I use the Good Seasons Italian Dressing mix to season many things: chicken, vegetables, garlic bread, etc. I love it but after reading this book I looked at the label and saw that sugar was the first ingredient. No wonder I love it so much. I have now cut back on how often I use it.

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Sabtu, 15 Maret 2014

[W826.Ebook] PDF Download Tales From High Hallack, Volume 1: The Collected Short Stories of Andre Norton, Volume 1

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Tales From High Hallack, Volume 1: The Collected Short Stories of Andre Norton, Volume 1

  • Published on: 1900
  • Binding: Paperback

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Rabu, 12 Maret 2014

[K248.Ebook] Free Ebook The Global Commons: An Introduction, by Susan J. Buck

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The Global Commons: An Introduction, by Susan J. Buck

Antarctica, the high seas and deep seabed, the atmosphere, and space are increasingly accessible - and exploited - resource domains. Collectively known as the global commons, they represent a new and profound challenge for international law and institutions. In The Global Commons, Susan Buck considers the unique physical, legal, management, and policy problems associated with these areas. The book is a clear, useful introduction to the subject that will be of interest to general readers as well as to students in international relations, international law, and environmental law and policy.

  • Sales Rank: #4252340 in Books
  • Published on: 1998-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .80" w x 6.00" l, .95 pounds
  • Binding: Hardcover
  • 240 pages

About the Author
Susan Buck is Associate Professor of Political Science and Director of Environmental Studies at the University of North Carolina at Greensboro. Before earning her Ph.D. in public administration at Virginia Tech, she supervised the Wetlands Research Laboratory at the Virginia Institute of Marine Science. In addition to Understanding Environmental Administration and Law, she has written The Global Commons (Island Press, 1998), co-authored a text in public administration, and contributed numerous articles and book chapters on environmental policy and law. Dr. Buck lives in Greensboro, North Carolina.

As a political economist, Elinor Ostrom studied how institutions―conceptualized as sets of rules―affect the incentives of individuals interacting in repetitive and structured situations. Ostrom and her colleagues at the Workshop in Political Theory and Policy Analysis at Indiana University developed the Institutional Analysis and Development framework, which enables them to analyze diversely structured markets, hierarchies, common-property regimes and local public economies using a common set of universal components. Large-scale studies of urban public economies demonstrated that systems composed of a few large-scale producers of services, such as forensic laboratories and training academies, combined with a large number of autonomous direct service producers (such as crime and traffic patrol) perform more effectively at a metropolitan level than a few consolidated producers. More recent empirical studies in the field and in the experimental laboratory have challenged the presumption that individuals jointly using a common-pool resource would inexorably be led to overuse, if not destroy, the resource. The design principles characterizing robust self-governed resource systems have been identified. An initial theory of institutional change has been formulated and is being tested.
In 2009, Elinor Ostrom became the first woman to receive the prestigious Nobel Memorial Prize in Economic Sciences. Dr. Ostrom passed away on June 12, 2012.

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3 of 3 people found the following review helpful.
Good Overview of The Global Commons
By Jack Kennedy Jr.
Susan Buck's book is a good overview of the conecptal framework associated with the growing awarness of The Global Commons. While the book covers a lot of subject matter setting forth international regime formation and the framework for analysis lightly, it does give a well-informed overview of the commons relating to space, the atmosphere, the oceans, and Antarica. This book would make a great political science text read in undergraduate colleges and universities. In fact, relevance is quite timely. I trust that this book is being read by students throughout the United States today. It certainly should be.

10 of 11 people found the following review helpful.
Easy-to-read, interesting, informative
By A Customer
This is a very informative and up-to-date book which makes me read right to the end, without stopping. Each chapter prompts me to read the next one. It deals very in depth about the current geopolitical issues affecting our world today - the air, the sea, the space and technology. It also gives a good case study about Antartica. very few geopolitical books that I have read has made such a deep analysis on such immediate issues. Not too intimidating for the reader who has little geopolitical know-how because of its explanation of current concepts and definitions (in the first chapter) as well as a glossary of key terms used.

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Selasa, 11 Maret 2014

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Chasing Horizons: Gaby's Story, by Hillrey A Dufner

Gaby was born and raised through her early life in a small poverty-stricken, rural village of northern Mexico. She did not know of riches, so life as she knew it on her father's farm was good. Her life changed forever the summer after her sixth-grade year in Mexico. Given a decision, her father chose to move his family to the USA side of the border. An insatiable learner, she soon saw the opportunity to go to high school and college and make a successful life for herself, but there were enormous obstacles to overcome. This true story relates Gaby's transition to the USA, and gives the reader a glimpse into what it means to be a very poor immigrant child in US schools, and what it means to be an American with what others would tell her was an impossible dream. In order to see herself achieve that dream, Gaby had to question traditions of her Mexican heritage and challenge traditional assumptions about immigrants in US schools and culture. The crux of this story is Gaby's demonstrations of the determination, daring, courage, and perseverance to achieve that impossible dream.

  • Sales Rank: #3515344 in Books
  • Published on: 2013-11-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .39" w x 6.00" l, .52 pounds
  • Binding: Paperback
  • 172 pages

About the Author
Dr. Dufner lives with his wife of forty-six years on three acres outside Elgin, Texas. He has been deeply involved in public education in Texas schools for thirty nine years as a teacher and administrator mostly working with children of poverty as they struggle to negotiate the complexities of the education system to make it work for them. He has just agreed to take on a new challenge of teaching reading and history to classes of recent immigrant students at Cedar Creek Intermediate School in Bastrop, Texas. When he is not occupied with teaching, he likes to write and work with his hands in his woodshop or garden. An avid reader and devoted Christian, he loves to read the book of proverbs and the gospels along with adventure, history, and western novels. His writing hero is Louis La'mour. Dr. Dufner has lived in eighteen different cities and towns in Texas and worked in the education programs of six school districts and four different colleges. His range of experience is every level of administration in a school district and working with children of every grade level. Parents of six successful adult children, Hillrey and Earlene have raised computer geeks, soldiers, sailors, policemen, spouses, and parents of eight grandchildren. People are of great interest to Dr. Dufner. He often folds the more interesting characteristics of people he meets into characters of his novels. He has found that people everywhere are very much the same. The good, bad, and ugly find their place in every culture and environment. They all have a story if we care ot listen.

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0 of 0 people found the following review helpful.
Enlightening, refreshing, hopeful. Should be read by all those looking to improve our educational system and students alike.
By Leo
I just bought this encouraging and enlightening book. It is a quick read and I was intrigued with the academic simplicity of the story. It should be read by administrators, educations, counselors, students and those looking to improve our educational system alike. Refreshing, hopeful; gave me a better appreciation for the personal trials associated with everyday life when cultural differences and the rigid, (one-size-fits-all), educational system rules clash, to the detriment of the student hungry for learning. My heart was warmed by the pure, selfless motives of the students, educators and administrators who believed in Gabby and became sacrificially involved in helping her achieve her potential…her dream. At the same time, I was appalled at the seemingly unfeeling “enforcers” that deny the rights of the individual. Through it all, Gabby maintained a burning desire to achieve, to be her very best. May we all take that message to heart and become a part of the solution, not the problem.

Dr. Duffner briefly touches on his own adventure as an educator/administrator. He brings to mind his own experience and fundamental faith in a caring God that works uniquely in the heart of all believers. It is so true to the Word: “Blessed be … the God of all consolation, who consoles us in all our affliction so that we may be able to console those who are in any affliction with the consolation with which we ourselves are consoled by God.” 2 Corinthians 1:3-4 (NRSV)

Sometime in the hopeful future, I would like to read “Chasing Horizons – Hillrey’s Story”.

0 of 0 people found the following review helpful.
good read
By Cheryl Blair
I enjoyed reading the book. Parts were heartbreaking, but life is such. Her Story drives home the point that education is power. Good read.

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Minggu, 09 Maret 2014

[N422.Ebook] Ebook Free optical network (the original book version 2) Electronic and Electrical Engineering Series (Electronics and Electrical Engineering Series)

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optical network (the original book version 2) Electronic and Electrical Engineering Series (Electronics and Electrical Engineering Series)

  • Published on: 2000-01-01
  • Binding: Paperback

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Kamis, 06 Maret 2014

[M183.Ebook] Download Ebook 50 Anos En La Cocina - Quinta Edicion, by Angelica de Vivas

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50 Anos En La Cocina - Quinta Edicion, by Angelica de Vivas

  • Sales Rank: #15991694 in Books
  • Published on: 1992
  • Binding: Hardcover

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Rabu, 05 Maret 2014

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The Cultural Creatives: How 50 Million People Are Changing the World, by Paul H. Ray Ph.D., Sherry Ruth Anderson

ARE YOU A CULTURAL CREATIVE?

Do you dislike all the emphasis in modern culture on success and “making it,” on getting and spending, on wealth and luxury goods?

Do you care deeply about the destruction of the environment and would pay higher taxes or prices to clean it up and to stop global warming?

Are you unhappy with both the left and the right in politics and want to find a new way that does not simply steer a middle course?

In this landmark book, sociologist Paul H. Ray and psychologist Sherry Ruth Anderson draw upon thirteen years of survey research studies on more than 100,000 Americans. They reveal who the Cultural Creatives are and the fascinating story of their emergence over the last generation, using vivid examples and engaging personal stories to describe their distinctive values and lifestyles. The Cultural Creatives offers a more hopeful future and prepares us all for a transition to a new, saner, and wiser culture.

  • Sales Rank: #644954 in Books
  • Published on: 2001-10-02
  • Released on: 2001-10-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.70" h x 1.90" w x 8.30" l, 1.51 pounds
  • Binding: Paperback
  • 384 pages

Amazon.com Review
Do you "give a lot of importance to helping other people and bringing out their unique gifts?" Do you "dislike all the emphasis in modern culture on success and 'making it,' on getting and spending, on wealth and luxury goods?" Do you "want to be involved in creating a new and better way of life for our country?" If you answered yes to all three of these questions--and at least seven more of the remaining 15 in Paul Ray and Sherry Anderson's questionnaire--then you are probably a Cultural Creative.

Cultural Creative is a term coined by Ray and Anderson to describe people whose values embrace a curiosity and concern for the world, its ecosystem, and its peoples; an awareness of and activism for peace and social justice; and an openness to self-actualization through spirituality, psychotherapy, and holistic practices. Cultural Creatives do not just take the money and run; they don't want to defund the National Endowment for the Arts; and they do want women to get a fairer shake--not only in the United States, but around the globe.

On the basis of Ray and Anderson's research, about 50 million Americans are Cultural Creatives, a group that includes people of all races, ages, and classes. This subculture could have enormous social and political clout, the authors argue, if only it had any consciousness of itself as a cohesive unit, a society of fellow travelers. The husband and wife team wrote the book "to hold up a mirror" to the members of this vast but diffuse group, to show them they are not alone and that they can reshape society to make it more authentic, compassionate, and engaged. It is an idealistic call for a new agenda for a new millennium. --I. Crane

From Publishers Weekly
In an attempt to reconceptualize shifting American demographics that's similar to David Brook's Bobos in Paradise (Forecasts, Mar. 13), Ray and Anderson posit that hidden within America are 50 million people, 26% of the population, who are what they call "cultural creatives." Based on 12 years of survey research, 100 focus groups and dozens of interviews, their study presents a complex portrait of these citizens. According to the authors, cultural creatives share a series of attitudes and concerns: "they like to get a synoptic view [and] see all the parts spread out side by side and trace the interconnections"; they have strong concerns about the well-being of families; they have a well-developed social consciousness and a "guarded optimism for the future"; they are disenchanted with "owning more stuff... materialism... status display and the glaring social inequities of race" and are critical of almost every big institution of modern society, including corporations and government. This cultural groupAdrawn from all classes, races, education and income levels and social backgroundsAhas emerged only during the past 50 years and, according to the authors, forms a coherent subculture, only "missing a self-awareness as a whole people." Ray and Anderson argue that cultural creatives hold the potential for radically reshaping the values and material realities, the "deep structure," of American life, and so they aim to make this group cognizant of their shared values, to bring about substantive changes. More successful than Brooks in grappling with issues of gender, ethnicity, race and class, Ray and Anderson offer unusual insights that, while broad and sweeping, shed new light on American culture and politics. (Sept.)
Copyright 2000 Reed Business Information, Inc.

From Library Journal
Ray, a market researcher, and Anderson, a psychologist and coauthor of The Feminine Face of God, have written a book about the 50 million so-called "cultural creatives" whose lifestyles and beliefs have been significantly informed by the social movements of the 1960s and 1970s. According to the authors, this group of AmericansDwhich includes environmentalists, feminists, and those interested in alternative medicine, natural foods, and new forms of spiritualityDadvances progressive causes by effecting cultural change rather than by participating in organizational politics. In turn a demographic study, a history of the environmental and Civil Rights movements, and a self-help manual, this book seeks to get cultural creatives to recognize their collective strength and bring it to bear on the problems created by global capitalism. The authors have definitely put their finger on an important trend in American life, and many readers will find themselves described within these pages. However, the book suffers from its expansive perspective; important social movements get cursory attention while lengthy anecdotes at times seem redundant or superfluous. Still, it is recommended for public libraries.DAndrew Brodie Smith, Martin Luther King Jr. Memorial Lib., Washington, DC
Copyright 2000 Reed Business Information, Inc.

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109 of 117 people found the following review helpful.
Not Yet a Movement, But Showing Serious Potential
By Robert David STEELE Vivas
Edit of 11 Sep 08 to add links.

This book should be read together with Imagine: What America Could be in the 21st century, edited by Marianne Williamson. Taken together, the two books are inspirational while still being practical.

Cultural Creatives as a book, and some of the other reviews, tend to over-sell the success of the emergence of an alternative lifestyle to Traditionalists (stereotyped as somewhat red neckish and religious rightists) and Moderns (stereotyped as ravish the earth anything-goes corporate carpetbaggers). The reality is that there are as many "cultural creatives" as there are people with disabilities in the United States--50 million. Not one quarter of the population, as one reviewer claims.

Having said that, by way of somber stage-setting, I cannot say enough good things about this book. It should be required reading for every citizen, every student, and every public official. In a very real sense, this book strikes me as a truly seminal work that could help millions of individuals reframe their personal connection to one another, to their Republic, and to the earth.

This is neither a tree-hugger book nor a mantras R us book. This book provides a thoughtful review of how different movements--first the environmental movement, then the human rights movement, and finally the consciousness movement--have come together to define an alternative lifestyle and alternative paradigm for political and economic and social relationships in the larger context of a sustainable "whole" earth.

I found this book motivational and meaningful at both a personal level and a larger national level. At the personal level, its detailed and well-organized description of fifteen very distinct aspects of a "cultural creative" lifestyle helped me understand--as it has helped many others--that there is actually a category of people who have come to grips with and found solutions that enrich their lives--and this explains my great disappointment that the book does not offer a "resources" section at the end. I would have been very glad to discover, for example, a "Cultural Creative" journal or magazine that combined a strong book review section, art and culture, a consumer reports section tailored to the higher standards of the "CCs", new innovations in home restoration and remodeling, vacation options known to be attractive to CCs, etcetera.

At the higher political level, I found the book constructive and just this side of a tipping point. An increasing number of people, all of them generally outside of Washington and not associated with Wall Street, clearly have some strong positive values and a real commitment to achieving reform through "many small actions". What this group has lacked is a means of communicating and orchestrating itself on a scale sufficient to demand respect from politicians and corporation. The Internet now provides such a vehicle--and as the Internet explodes from 3.5M people worldwide to 3.5B people worldwide, in the next ten years, I am convinced that Cultural Creatives may finally come into their own as a new form of global political party. Cultural Creatives would sign the Kyoto Treaty (and know what it is); Cultural Creatives would demand a 100% increase--from a half-penny a dollar to a full penny a dollar--in America's foreign diplomatic and humanitarian assistance budget--and Cultural Creatives could conceivably give the Republican Party a real beating in the next Congressional elections if President Bush persists in breaking his campaign vow on reducing carbon emissions. A peaceful revolution in our national agenda may truly be a near-term reality.

This is not a book where a summary can do it justice. It needs to be experienced at an individual level and ideally also at a community level, where it could be understood and accepted as a common point of reference for individual choosing to live "in relation" to one another and to the world, at a level much higher and more satisfying than our current arrangements. When this book makes it to the best-seller list, America will have matured and there will be hope for our children's future quality of life.

Other books along these lines:
The leadership of civilization building: Administrative and civilization theory, symbolic dialogue, and citizen skills for the 21st century
How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition
The Tao of Democracy: Using Co-Intelligence to Create a World That Works for All
Society's Breakthrough!: Releasing Essential Wisdom and Virtue in All the People
Leadership and the New Science: Discovering Order in a Chaotic World
One from Many: VISA and the Rise of Chaordic Organization
Group Genius: The Creative Power of Collaboration
Collective Intelligence: Mankind's Emerging World in Cyberspace (Helix Books)
Collective Intelligence: Creating a Prosperous World at Peace

18 of 25 people found the following review helpful.
Cultural Creative Overreach
By J. Grattan
The authors, through surveys and interviews conducted over a number of years, have identified three primary subcultures in the U.S.: Traditionals, Moderns, and Cultural Creatives. The authors focus on the Creatives: who they are, and their current and hoped-for potential impacts on the broader culture. Of particular interest to the authors is the impact of Creatives on the issue of ecological sustainability.
The authors regard half of adults in America (100 million) as Moderns. They generally accept the constantly changing, materialistic culture operated and promoted by big business. Much of modern culture seems to be value-free as it revolves around science, technology, growth, speed, and efficiency. The marketplace has largely taken over the lives of moderns: it unabashedly breaks community ties and, in essence, defines people through their consumption and employment. Moderns range from advantaged business executives to the lower middle class adversely affected by globalizing business strategies.
Traditionals, on the other hand, have been largely bypassed by modernism. The 48 million traditionals tend to be older and rural-based with low incomes and limited education and are a group in decline. Their culture is based on time-worn, shared community values and is often orally transmitted to future generations. Traditionals are appealed to by affluent elements of both business and social conservatives, although many traditionals are not pro-business or anti-environment.
The principal contention of the authors is that since the 1960s, 50 million Americans have shifted their "worldview, values, and way of life" sufficiently to form a distinct subculture: the Cultural Creatives. They are defined by both disenchantment with the materialism and fragmentation of modernism and an interest in personal growth, authenticity, and experience. A "core" element of 24 million adults dominated by women and consisting of a variety of artists, professionals, alternative health-care providers, and feminists are oriented toward personal growth and spirituality. Creatives, more broadly, have only an average interest in spirituality and person-centered values and are more focused on the environment and broader social issues.
The authors suggest that the Creatives arose from the civil rights and anti-war movement of the 60s and such movements as feminism and environmentalism. Those movements succeeded partly because Americans were forced to confront the fact that American "principles of general equality, personal freedom, justice, civil rights, and representative democracy" were being unfairly applied. The authors contend that those movements are having an impact far beyond visible leaders and supporters by feeding the longings and hopes of the greater population. More recent Creatives reject large institutions, both social and political, and have turned to New Ageism, holistic approaches, and developing and understanding one's self.
A primary agenda of the authors, beyond identification of social groups, is to press for the need of redirecting the economy and the broader culture in directions that will sustain the environment. The recommendations of several environmental experts include such measures as increasing efficiency, decreasing waste, recycling both natural and man-made materials, and stopping the destruction of Nature. One of the more interesting ideas is the recycling of durable products, where durable products are leased, instead of being owned, with businesses being required to take back and recycle their products. Of course, current reality is for businesses to pass the consequences of environmental destruction onto the public. Interestingly, businesses have arisen to supply the alternative needs of Cultural Creatives in such areas as organic foods, various self-help or experiential endeavors, etc. Of course, some resent the intrusion of business principles in a movement that rejects greed and profit. Resentment or not, these businesses have had an imperceptible impact on the general direction of the business community.
The authors are optimistic that the advent of Cultural Creatives bodes well for "an evolutionary surge to a new level" of cultural development and economic transformation where ecological sustainability has become a reality. However, the authors acknowledge that the growth of the Creative subculture is barely recognized, even among themselves. The various media underreport their activities and their social influence. For one, as stated, many Creatives are simply unseen. Secondly, the successes of earlier movements in integrating schools, registering voters, limiting nuclear arms, and setting environmental standards have made those agendas old news. And thirdly, as the authors indicate, advertiser-driven bias is a factor in news coverage. It's hard to conceive of a group flying below the radar having much public influence.
In addition, the authors applaud the eschewing of politics and pressure groups by Creatives. They point out that involvement in the political process often involves compromises or the watering down of agendas, which is anathema to Creatives. But the authors do concede that many activists believe that "political protest is what really counts in changing society." The authors also contend that Creatives "are no more liberal or conservative than most Americans." Yet it is acknowledged that the Creatives "reject the intolerance and narrowness of social conservatives and the Religious Rights." It would seem that any group that would attempt to limit the prerogatives of big business would have to do so from the left. Of course, a central view of the authors is that the Creatives will infiltrate the hearts and minds of Americans and thereby indirectly achieve their agenda: "concerns for the planet, for ecology, and for spirituality will become as normal and natural as motherhood and apple pie."
There seems to be a lot to question about this book. There is really no hard-core evidence presented that convinces the reader that there are 50 million Cultural Creatives. And even if so, their inward turn, their individual pursuits, and their apolitical stance make society-wide transformations, led by Creatives, seem unlikely. The U.S. culture and politics have made a rightward turn over the last decade. Again, where are the Creatives and what is their political influence? Despite their optimism, in the end, the authors see the U.S. as "muddling through" the excesses of modernism. It may even be that instead of shifting towards the Creatives, Moderns need to develop sharper and more critical insight into their material and business dominated world.

24 of 29 people found the following review helpful.
becoming obvious
By Jonathan G. Curtis
If you dislike modern society, read this book to find out why.

You'll also learn that there are millions who think similarly. You'll read about the three main segments of the population: Traditionals, Moderns, and Cultural Creatives.

We all begin as Traditionals, grow up and become Moderns, and then mature to become Cultural Creatives. When we're Traditionals, we agree with whatever authority figures tell us. When we're Moderns, we agree with whatever society tells us. When we're Cultural Creatives, we rely on our conscience.

American society went through these developmental stages in the 20th century. Americans began the 20th century as Traditionals. After two world wars, Americans became Moderns. The protest movement of the 1960's began the process of creating the Cultural Creatives.

Most Americans remain Moderns, living their lives without concern for the global problems that their lifestyles contribute to. Some Americans remain Traditionals, believing most of what their religion and government tells them. A growing segment of Americans are Cultural Creatives, realizing that wasteful lifestyles contribute to global problems and corrective actions are needed.

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