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The renowned communication expert's subtle but effective plan for selling your best asset - yourself - without turning off those you're trying to impress.
- Sales Rank: #32334 in Books
- Brand: Klaus, Peggy
- Model: 1629580
- Published on: 2004-05
- Original language: English
- Number of items: 1
- Dimensions: 8.25" h x .63" w x 5.50" l, .45 pounds
- Binding: Paperback
- 224 pages
Amazon.com Review
Brag! is a whip smart tool kit--one that tampers with our beliefs about humility by defining bragging as an act of authenticity. Peggy Klaus, a Fortune 500 communication coach, sharpened her strategies in Hollywood, "the bragging capitol of the world," where she learned the art of tooting your horn, without blowing it. "To brag is to talk about your best self with pride and passion in a conversational manner." explains Klaus. She includes a snappy "Bragging Dictionary" with highly practical techniques including instructions for the "Bragalogue," a brief memorable elevator pitch and a "Brag bag," the collection of your greatest hits with colorful details that can be easily accessed.
Bragging rights and responsibilities are surveyed in a variety of situations: the co-worker who takes credit, techno-bragging online, performance reviews, job interviews and working a room. Klaus peppers her points with examples from her coaching sessions and seminars, sample dialogues and self-assessments. Although several examples may seem too studied, Klaus has much to brag about. This is a book that will change the way you think about the slippery skill of selling yourself. --Barbara Mackoff
From Publishers Weekly
"Using the same techniques that have turned thousands of professionals and executives into skillful self-promoters," Klaus, a Fortune 500 communication consultant, teaches how to make an impact in today's unstable business market by becoming "a master of artful bragging." Klaus's persuasive writing style and authentic tone combined with real-life anecdotes culled from her 10 years conducting training seminars show off the transformative effect successful bragging can have on a career (including the author's own), while deflating any fears readers may have of coming off as phony, arrogant or obnoxious. Creating a "bragalogue"(or short, enthusiastic, continually updated story showcasing strengths and accomplishments) that you can deliver comfortably and sincerely is key to "planting seeds for the future" or standing out in interviews, performance reviews or networking situations. Sample conversations, self-evaluation surveys, advice on avoiding common bragging pitfalls, hints on body language and concrete tips for stay-at-home moms, freelancers, retirees and recent college grads lend a hands-on feel to this valuable business primer.
Copyright 2003 Reed Business Information, Inc.
Review
"Klaus's persuasive writing style and authentic tone...show off the transformative effect bragging can have on your career....A valuable business primer."
Most helpful customer reviews
0 of 0 people found the following review helpful.
one of today's best business books
By Donna Ledbetter
What's all this nonsense about not being able to stand up and take credit for the great work you do in the workplace? It's a lesson most of learned back in grade school where we were considered impolite for making it known that we were instrumental in the completion of a project or that we had won at something over someone else. Today's young women, I hope, are learning that it's okay to lead. And for the rest of us, those who don't quite know how to stand up without feeling guilty about it, there's Brag!: How to Toot Your Own Horn Without Blowing It.
This book provides not only research in the hows and whys women find it difficult to take credit, but also real-world solutions for how to tackle the problem. Take for example, the issue one woman had who needed to prepare herself quickly for a performance evaluation. This woman had no files or records of her accomplishments, yet the author was able to help this woman map out an action plan. To find out what that plan was, read the book. It could help you, too.
Though the author speaks a great deal about the issues women face in taking credit for their accomplishments, she does also acknowledge that some men suffer from this problem as well. Klaus provides examples of both men and women who have learned how to "brag" and come out on top.
0 of 0 people found the following review helpful.
good ideas, especially for women who are moving up ...
By carolina
good ideas, especially for women who are moving up the ladder with a new position or a new leadership role
0 of 0 people found the following review helpful.
Many really good tips and just some very practical advice
By Marla Oppenheimer
This book has been very helpful. Many really good tips and just some very practical advice.
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